Many of my small business clients ask me: “What is a blog and do I need one?” As a marketing consultant and business coach, I too had to address those questions in my own business.
A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors […]
When blogging hit the web, it did so with a bang. Blogging is now one of the most popular forms of communication via the web. Before, web surfers would simply browse through sites with preformatted text on them. There was very little chance for a surfer to comment on a site or to offer their […]
With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber’s inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.
1. A blog is […]
Ever wondered what people think when they visit your blog? If you’re like most bloggers, you get a few comments but not enough to know whether most people like your blog or not. Maybe they read it, love it, and you never know about it. Or maybe they see something they don’t like and are […]
The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the […]
You might have some ideas about how you can incorporate a blog into your marketing mix but don’t have a hint about how it can be used in different applications. Don’t worry though, if you are still confused about how to do that because you’re in for a treat.
We hear of success stories on a […]
Wikipedia says:
The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz. He broke the word weblog into the phrase “we blog” in the sidebar of his weblog in April or May of 1999.
Basically a blog is a website where a blogger enters “posts” in […]
Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more […]
Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay […]
For centuries marketers have known and respected the power of referral marketing. The truth is that it is referral marketing that really lifts a product to sensational success.
This is why entrepreneurs have always tried to use a wide range of different techniques to trigger off massive referrals. They have done this with the full understanding […]